How To Grow Your Fitness Business, Help People and Make a Great Living

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Having helped hundreds of trainers build better businesses over the last number of years. I’ve seen and heard my fair share of personal training drama.

The drama between PT’s always gives me a good laugh. Often stemming from deep rooted insecurity, big ego’s, and a quest to be the big d**k.

Like most things in business, the more successful someone is, the greater attention they will attract.

As a result, the competition quickly becomes aware of where they’re weak. Smart trainers see this as humility, feedback and use it for growth. While the insecure trainer likes to come up with every excuse under the sun as to why they aren’t doing as well.

I’ve outlined below some of the most popular scenarios I hear on a daily basis.

How many circumstances can you relate to?

If you’re a successful coach, you’ll be familiar with all of them.

 

#1 Trainer’s trying to steal other trainer’s clients by undercutting them on price. BTW, if you do this, please stamp >IDIOT< on your forehead.

 

#2 Gym owners can’t handle their PT’s earning a good income and building a name for themselves through quality service, results and content. (<<– Like this isn’t good for business?) A prime example why thinking emotionally is a definite ‘f*&k NO’ when it comes to business.

 

#3 The PT that struggles to get clients is always on the quest to find the smallest piece of gossip to put down the more successful trainer. Ignoring their success and shouting their failures. (Success leaves clues – stop playing the helpless victim)

 

#4 Trainer’s copying other trainer’s programs. (This is like copying one ingredient out of a recipe book)

 

#5 The most expensive PT in the gym is always a ‘rip off’ (according to the cheapest and less busy trainer.) The truth is – the most expensive trainer know’s their worth, and, isn’t afraid to sell it! They reinvest a large proportion of their income back into mastering their craft, which gives them much greater fire power.

 

#6 Trainers boasting about how they’re now working with a particular trainer’s ‘x’ client, and that this is the reason they are best. (Don’t think one failed client relationship will outweigh many positives)

 

#7 Trainer’s falsely claiming to be ‘pals’ with industry figureheads to gain access, opportunity and social status. Don’t be fooled by a photo. There is usually an agenda to get something for free, discount or use someone’s name to back up their service or product.

 

Anyway, I could go on forever.

TRAINERS NEED TO STOP.

and, ask themselves.

‘ Why am I doing this?’

Personal Training isn’t a popularity contest.

YOU’RE IN THE BUSINESS OF HELPING PEOPLE.

(^READ that again)

Set that as your standard, your motto, or, whatever you want to call it.

EVERYTHING YOU DO.

YOUR SERVICE. 
YOUR PRODUCT. MUST BE DRIVEN BY A DEEP DESIRE TO HELP.

And, yes.

You’ll not help everyone.

But, do your darn best, and, if the relationship doesn’t fit. Take note, review what could’ve been better and move on to helping someone else!

FAME, INCOME, RESPECT – (whatever it is you want)

These come as an awesome by-product of HELPING PEOPLE (1st).

The MORE PEOPLE YOU HELP – THE MORE YOU GET!

And, in saying that

THE MORE YOU GET – THE EASIER IT IS TO SCALE YOUR BUSINESS and HELP EVEN MORE PEOPLE! (allowing you to reap, even more, personal return.)

HELPING is INVESTING, in every sense.

Position it at the forefront of everything you do!

Not in reverse order.

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