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As a personal trainer,

how do you feel when someone talks about or praises another personal trainer’s results.

Do you feel threatened, jealous and bitter?

Maybe your heart skips a beat at the thought of another trainer’s name being mentioned in your presence.


Maybe you respect their work and acknowledge the fact they’re doing a great job at helping people improve the quality of their lives.

The fact of the matter is, not many trainers will do the latter.

The personal training industry has an abundance of trainers with fragile egos that have no interest in helping people, but rather building their own fame and notoriety.

Don’t get me wrong there’s a time and place for calling out and debating bad practice.

But, if you’re focusing your entire sales strategy on discrediting other trainers, especially those that are more successful than you.


You’re making a huge mistake!


Rather than showcasing your own coaching (the life blood of their business) you actually force your customer to reconsider and pay more attention to your competition. Over time this will lose you more sales than you can count. As the saying goes, any publicity is good publicity.

Over time, this will lose you more sales than you can count. As the saying goes, any publicity is good publicity.

Oh and for the record great coaches also have the odd bad result or non-compliant client. Don’t spotlight this and manipulate it to make yourself look ‘better’.

You can rest assure what they’ve done on average outweighs the very rare poor result or complaint.

Moral of the story – Don’t run your mouth.




The professional trainer will always respect and acknowledge another trainers work, without letting it influence their sales strategy, even if the ‘said’ trainer knows less.

If you’re smart, you’ll listen  and use it for market research.


If another trainer does get better results than you, has a bigger following or is generally more successful, don’t complain about the work you didn’t do.

What are they doing you’re not?

Are they studying, marketing, networking or hustling harder than you?

Do they have better communication skills?

Have they a mentor?

Successful coaches leave clues.

The problem is most upcoming trainers only see the fruits of their labour before considering the blood, sweat, and tears that got them there.

Always look into successful people not at them.


Something I hammer home to every personal trainer who works with me is this

Top trainers don’t ask for business, they get asked.  

Word of mouth is king!

Feel free to share or comment below if you’ve experienced this.

If you found this useful and think you could learn more from my experience in the industry.

I offer coaching calls for up and coming personal trainers looking to grow their business. The calls give you rapid access to years of personal training knowledge and experience.

Click here to book your coaching call.

For those personal trainers looking to go the extra mile, I also offer full day internships. These aren’t for fragile egos. I’ll rip your business model apart and we’ll go to town and help you build a stronger more profitable business.

Click here to apply for a Personal Training Internship.