How To Use Public Speaking To Grow Your Fitness Business
Hey, guys, I’m just after an incredible weekend educating and speaking to a ton of health fitness professionals and business owners on how to build a successful business and get more money, impact, and freedom.
I wanted to remind you how important it is to have public speaking as part of your marketing strategy.
Public speaking and learning how to sell off stage is one of the best ways to build authority, add value, inspire public trust, and walk away with a big pay check.
LEARNING HOW TO SELL YOUR SERVICES FROM THE STAGE IS A KEY SKILL THAT NOT MANY FITNESS PROFESSIONALS UNDERSTAND OR ACTION IN THEIR BUSINESS.
If you run a gym, or work as a personal trainer, public hosting seminars and workshops give you an opportunity to teach prospects stuff that they’ve never heard before, and prove your products or services can do what you say they can do through tactful use of case studies.
But…what if i’m scared to speak in public?
Public speaking can be intimidating if you’ve never done it before. However, it’s like anything – the more practice you get the better you get. One of my mentors once said to me…
“The best way to get good at public speaking is to die on stage…’
The very first time I spoke in public, I was sweating, anxious, and worried somebody was going to ask me a question that I couldn’t answer. However, this was an illusion in my mind and it forced me to double down on learning my content.
TREAT PUBLIC SPEAKING AS A PERFORMANCE
Instead of thinking I’m up there to stand and speak for hours on end. I see public speaking as a performance. When you talk about it in that way, it changes your perspective and encourages you to speak with clarity, authenticity and power.
Speaking from and selling from stage is such an important area that it’s one of the key projects I teach inside Authority Network my 12-month online fitness business mastermind.
Speaking on stage, on a webinar, or a podcast will automatically connect you and position your content in front of a lot of people at once.
There are certain ways you need to communicate and deliver your content. You can pepper in social proof, which gives you the ability to sell tactfully without sounding salesy or awkward.
The last thing you want is to pitch your offer and no one takes it. That’s embarrassing.
KNOW YOUR AUDIENCE
One of the best ways to deliver an excellent seminar is to know who you’re speaking to, what problems they have, the outcome they’re after and how you can help them achieve it. I highly recommend doing background research on your audience.
If you don’t know who’s going to be at the event, you won’t know what to talk about and run the risk of boring the audience and walking away empty handed.
There are various different types of seminars you can deliver. You can do set themes, or open question and answer sessions. I personally like to deliver a set theme and incorporate strategic question and answer sessions to cover sales objections. This includes time, price and proof that your products or services work.
The main goal is to educate and inspire your audience so that you become the obvious choice to invest in.
One of the most important aspects of your seminar is an pitching at the end. While this sounds intimidating, it really isn’t. If you’ve delivered great content and covered all your customers doubts and sales objections – you will have people lining up to do business with you. That’s why you need to give them the opportunity.
If you’re scared to pitch, you’re your customers may think that you’re too busy and not available to work with, when in fact the opposite is true.
If you want to grow your fitness business using public speaking let me show you how to do it properly. I’ve lost count on how many seminars I’ve delivered over the years, but what I can tell you is that public speaking has been the foundation of my success in this overcrowded industry.
When you’re ready there’s a tone of useful strategies on public speaking inside Authority Network.
Get up on that stage and start building your authority now.
P.S. If you’re addicted to growing your fitness business…there are 4 ways I can help you succeed:
- Watch my Free Fitness Business Masterclass webinar
This action packed webinar that will teach you how to attract dream clients, make more money and overcome self-doubt. Watch it here.
- Join the Super Strong Business Accelerator Program
If you currently earn under 10k per/month and feel a little lost with your business – click here.
- Join my 12-month Mastermind Authority Network and connect with other Fitness Entrepreneurs looking to grow their business.
If you feel like you’re in relatively good control of your fitness business, but know you could be working smarter (not harder) and want to upgrade your peer group – click here.
- Work with me Privately.
Every year I take on a select group of 6 figure entrepreneurs and help them scale beyond 6 figures. Extremely limited. If that’s you – click here.