Earlier this month, I had the opportunity to give a Ted talk.

For those of you that know me quite well, you’ll know: I love public speaking. It’s where I feel I’m at my most impactful.

But despite that, I say no to most invitations.

Why?

It protects my bandwidth. If it’s not a “hell yes” offer, it’s something I turn down.

And the longer you’re in business, the more you’ll need to have automatic decision making guiding your decisions.

The truth is, when you start, you should take as many opportunities as you can that align with your mission. 

Whether you’re driven by money, impact, or freedom – you need to get in front of people and spread your vision.

After a while, you need to be more selective. Start saying no to the wrong opportunities. 

But the chance to deliver a life changing impact on the Ted stage was something I didn’t want to miss. 

My topic? 

Why the customer is nearly always wrong.

You can watch the 5 minute video here.

The reality is, if your customer had all the answers, they would have solved their problem already. They wouldn’t need your help.

It’s your job to bring your market to truth, realign their vision on what’s really possible, and deliver an exceptional result to them.

And that doesn’t need simpering cheerleading coaches. Pats on the back and “try again next week” attitudes.

It requires a willingness to have challenging conversations. Leaders who will put the mission above their own comfort, and say what needs to be said. 

This is when change happens, and it likely won’t happen without discomfort. If you’re unwilling to lead that way?

Move aside for coaches that will.

The link again. It’s just 5 minutes long and packed with industry leading nuggets that will change the way you think, serve and coach for the rest of the quarter.

Ps. Whenever you’re ready there are 3 ways you can partner with me and my team to grow your fitness business.

1. Check out Fitness Business Growth Kit → Here

This is the entire end-to-end system for plugging into any fitness business. It’s a 8-week build out of business foundations, sales, client delivery, scaling, and a custom 30 day challenge. Lifetime access. But it’s an 8-week drive for the growth you’re ready for. 

2. Apply for Authority Network and Partner Directly With My Team → Here

Direct mentorship with me and my team started by assessing your current business strategy, assessing blindspots, fixing immediate weaknesses… 

And building new scalable foundations. Specifically to coaches and entrepreneurs looking to crack £10K months, get out of the gym, and grow online. 

3. Discover More About Power Room

I take on a specific group of already 6-figure fitness entrepreneurs and dial into their goals. Sometimes it’s more freedom, sometimes it’s a wealth machine, sometimes it’s both. 

This is limited, extremely private, and intimate. If you’re reading this and have reached a level where you’re above everyone else, apply here → Here