The Three Most Important Goals For Growing Your Fitness Business
Setting the right goals is crucial to long-term success.
What do you want to achieve in the next 90 days?
What about the next six months?
Or the next year?
All too often, fitness coaches don’t have clear goals in place. What they focus on are their mission and vision, and similar overarching goals.
I could talk a lot about this kind of stuff. But I’m not going to. Instead, I want to help you achieve clarity and know exactly what kinds of goals you need to have in place if you want to thrive.
Because the thing is, you need these short-term goals to stay on the right track. Think of them as guideposts showing the path to success.
There are three main categories of goals that every fitness coach should have. Let’s dive deeper into them.
1. Financial Goals
I don’t need to tell you that money is important – you’re well aware of that. If you weren’t, you probably wouldn’t have started a business in the first place.
As a business owner, you strive towards having a great life. You want to live a fulfilling and exciting life. And your business should allow you to travel wherever you want and afford everything you and your family need.
But there’s another dimension of money that many coaches don’t understand.
You see, money isn’t only a nice-to-have. It’s an absolute must if you want to grow your business.
You need money to buy the tools needed to run your business. And you need it for advertising, knowledge, and many other investments.
Simply put, if you’re not making money, you can’t help people. Your business will stagnate and you won’t be able to expand as much as you should.
With all of this in mind, money should always be an important metric to follow when setting your goals.
I suggest having monthly, quarterly, and yearly goals. Monthly goals are especially useful if you’re doing under ten grand a month. If you’ve above this threshold, you should focus more on quarterly goals, as it will be easier to track your progress this way.
What you’ll want to avoid, no matter how much you’re making, is weekly goals. Your performance will be too volatile from week to week so you’ll only be creating a big headache for yourself.
Once you have your monthly, quarterly, and yearly financial goals, keep close track of your milestones.
2. Impact Goals
While money is essential, you still need to look beyond it when setting goals. That’s why another vital aspect of your business that you must track is the impact you have on your clients.
How many lives do you want to change with your work?
What kind of authority are you trying to build?
Every coach knows the value of positioning themselves as a trusted expert in their niche. So, how far have you come to making this happen?
These are only some of the many questions that you need to answer when setting impact goals.
Do you have such goals in place? If so, how often do you revise them to see what kind of results you’re getting and what people are talking about your business?
You want to track this as regularly as your other goals. Put a number on them to make them more concrete. Your impact should continue to expand and bring profound change to more and more clients.
3. Freedom Goals
This is probably the most important type of goal you have to set.
The sole purpose of being an entrepreneur is to achieve freedom. If you don’t have freedom, you’re not truly a business owner. You’re basically just doing another nine-to-five job. The only difference is that you’re your own boss.
But that’s not enough to be an entrepreneur in the true sense of the term. You should not have to toil and work hard to grow your business. If you are, it means that you’re not working smart. And this will inevitably cap your growth.
So many entrepreneurs struggle to let go of the desire to control their business. They believe that nobody can do the job as well as them.
This exact thinking is stopping you from growing!
If you can’t delegate, you’ll allow work to pile onto your shoulders. And the more your business grows, the harder it will get. You’ll equate growth with more work, which will subconsciously make you wish that your business isn’t growing.
Is this the life that you imagined when you were thinking about starting a business?
Of course not!
You want the freedom to live life on your own terms and have a business that keeps growing.
Besides, none of us feels inspired to help people, nor run the business, all the time. Your motivation will go up and down, and there’s nothing wrong with that. But you must give yourself enough freedom to buffer these swings and recharge when you need to.
How many hours per week are you working? How many would you like to spend working in 90 days from now? You need to bring this number down to a minimum while ensuring high-quality services.
How can you possibly put in minimal effort and achieve fantastic results at the same time? Let me show you.
The Two Things You Need to Achieve Your Goals
So, we’ve established that you want to have more money, impact, and freedom. Now it’s time to see how you can make that happen.
For the most part, it comes down to two things – systems and people.
Your job as an entrepreneur is to be a visionary. You should be coming up with ideas and letting other people help you achieve them.
For this to happen, you must find the right people and learn how to delegate. This way you can focus on boosting sales, perfecting your strategy, and growing your business.
You can’t do any of this if you’re an admin, marketer, and customer care representative. These are not things that you need to concern yourself with. You must delegate these mundane tasks so as to focus on the big picture.
As for systems, every fitness business should have them. It’s so much easier to run everything when your business operates like a well-oiled machine. And it is in creating the right framework that you can achieve this.
It’s not uncommon for our clients to work 50%-70% less compared to before they came to us. At the same time, they’re making more money than ever!
That’s because we give them clear systems to follow at every stage of their business. They know exactly how to make a client happy from start to finish. Once you achieve this clarity, you can unlock your business’ full potential.
Don’t Forget Planning
There’s no doubt that setting goals is critical. But it’s only the first step. The next step is to create a plan of action that will take you from where you are right now to where you want to be.
If you want more money, create a plan on how you’ll achieve it. Should you raise your prices? By how much? Are there places where you can cut costs and boost your bottom line?
There’s a clear path leading to every goal you set. All you need to know is where to look. As such, when you set these goals you should also think about the quickest way to achieve them.
Sure, it’s going to take time and effort to figure this out. But you know what they say: a good plan is half the job done.
And if you plan well, the other half will be effortless.
Keep Pushing Forward
After seeing these three types of goals, how many of them are you setting right now? Are you tracking your progress carefully for each of the goals?
If not, that’s an area of improvement to explore. Ask yourself the questions about money, impact, and freedom I mentioned above.
How happy are you with your current position? Where do you want to land?
Answer these questions and then bridge the gap with a solid plan. Take it one step at a time and you’ll see how far you’ve come.
I hope this helps you take your fitness business to a whole new level. Take care.
Ps. Whenever you’re ready there are 3 ways you can partner with me and my team to grow your fitness business.
1. Check out Fitness Business Growth Kit → Here
This is the entire end-to-end system for plugging into any fitness business. It’s a 8-week build out of business foundations, sales, client delivery, scaling, and a custom 30 day challenge. Lifetime access. But it’s an 8-week drive for the growth you’re ready for.
2. Apply for Authority Network and Partner Directly With My Team → Here
Direct mentorship with me and my team started by assessing your current business strategy, assessing blindspots, fixing immediate weaknesses…
And building new scalable foundations. Specifically to coaches and entrepreneurs looking to crack £10K months, get out of the gym, and grow online.
3. Discover More About Power Room
I take on a specific group of already 6-figure fitness entrepreneurs and dial into their goals. Sometimes it’s more freedom, sometimes it’s a wealth machine, sometimes it’s both.
This is limited, extremely private, and intimate. If you’re reading this and have reached a level where you’re above everyone else, apply here → Here