What You Need To Know About Your First Fitness Product Launch
You might be completely new to the health and fitness industry or, you have been in the industry for a while. Either way, there is going to come a time in your career when you need to launch something new. It could be a new coaching service, E-book, or even a membership site.
You’ve done all your research and know it’s needed in the marketplace. You just want to get it out there, but, a large part of you is doubting it will perform and do well.
VERSION 1.0 IS ALWAYS THE WORST
Rest assure version 1.0 of your new product or service will always be the worst. It doesn’t matter how good it looks or feels, there will always be room for improvement. Getting it out there is important, but what’s even more important is getting feedback from your customers so you can re-evaluate and refine how it’s built, processed and systemised.
…what version of the iPhone are we on now?
I think we’re on version seven. The iPhone has been refined many times, this includes the handset, software, and all the apps created by Apple and all the other companies involved in the iOS platform.
Why not get it right in the first place?
It’s impossible to get everything right in the first-place. As the saying goes,
‘Change is the law of life…’
Apple has listened to their customers and taken into account the ever-changing circumstances across the planet with the economy, social media and everything else. Consequently, they have adapted their phones and software to meet these needs.
In order for your business to thrive, you need to rapidly adapt your products and services to meet consumer demands. It’s survival of the fittest at the end of the day…
Ask your customers, what they liked and didn’t like?
Look at your on-boarding process, is it smooth or are there bottlenecks? Look at your retention process, do you even have one? Look at what happens when leave? do you even follow up?
If you don’t get the feedback, you’ll never create a solid product/service.
Think of your product/service like carving a beautiful statue. You start with a block, chisel it down, refine it, polish it and then start adding extra bits or taking bits away until your somewhat happy with the final piece. There are going to be elements of your product/service that you will destroy, rebuild and replace over time. As technology and information evolve, your approach and ideologies will too.
Your first launch will always be a prototype and beta test. Don’t let this hold you back from launching and getting your ideas out there. The sooner you get out into the marketplace the quicker you get feedback. The quicker you get feedback, the quicker you can make your product/service better.
Make sure you have a system in place to get feedback from as many customers as possible.
The more feedback, the better your product/service will be in the long run.
Seek critical feedback and commit your efforts to constant never-ending improvement.
P.S. If you’re addicted to growing your fitness business…there are 4 ways I can help you succeed:
- Watch my Free Fitness Business Masterclass webinar
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If you feel like you’re in relatively good control of your fitness business, but know you could be working smarter (not harder) and want to upgrade your peer group – click here.
- Work with me Privately.
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