Beating Imposter Syndrome – Five Secrets That Successful Entrepreneurs Already Know

Have you ever felt like you’re not good enough to run a successful business?  That’s Imposter Syndrome. You can overcome it with these five secrets.

Let’s talk about something that many people experience at some point while building their fitness businesses.

It’s called Imposter Syndrome.

Imposter Syndrome holds you back from achieving your full potential. It makes you feel like you’re unworthy of the success that you want to achieve.

And if you let it take control of you, it will stop you from growing your fitness business into what you know it can become.

For example, let’s say you’ve come up with a new business idea. It sounds great in your head until your Imposter Syndrome starts telling you otherwise. Your fear tells you that you’re not the right person to put that idea into practice. It’s something that only a more experienced fitness pro could do.

Or, it could come up with something as simple as putting yourself out there. If you’re new to fitness business ownership, Imposter Syndrome could tell you that you can’t even do that. It tells you that you don’t have the following or the authority yet. So, you don’t do anything.

And of course, the business doesn’t grow.

The good news is that you can overcome it. That’s just what Louise O’Brien did with me.

Louise is the owner of Body Blox Fitness in Ireland. She’s also a personal trainer within the business, which is what she focused on for several years.


She came to me with a range of concerns. Louise wanted to stop working in the business so that she could start working on it and build her team. But more worryingly, she struggled with feelings that she wasn’t good enough to grow the business.


Despite working in the industry for years, she felt like she didn’t have a good enough reputation.

So that’s what we focused on – reputation. Louise realised how much pressure she had put herself under. She also became aware of how much she’d let negative voices influence how she felt about herself.


By rebuilding her self-confidence, Louise has been able to explode her business growth. Within 12-months of working together Louise has built her team, trebled her income and been awarded a series of local business awards for her positive impact on the community. 


Louise is a classic case of what Imposter Syndrome looks like. Despite having all of the tools she needed, she felt like she couldn’t grow a fitness business.

Maybe you’re struggling with similar thoughts?

To help, I’m going to share five of the most important secrets that the most successful entrepreneurs use to overcome Imposter Syndrome.

Secret #1 – Stay One Step Ahead of Your Clients

When it comes to health, fitness, and getting people into shape, you only need to stay one step ahead of your clients.

You’re not building spaceships or conducting surgery here. You don’t need years of education to be a good fitness coach.

If you’ve been in shape before or are in shape now, you already have the knowledge that you need. You understand the challenges of dieting and what workouts you need to do to stay in shape.

That’s useful information for all of your clients. Sharing it with them and pushing them to use it makes you a hero in their eyes.

You’ve also made mistakes and learned what you did wrong along the way. Again, that’s all knowledge that you can share with your clients.

That’s enough to start a business where you teach the general layman.

Now realistically, you will have to invest in learning and improving yourself at some point on your journey.

But when you’re starting out, just having achieved the results your clients want for yourself is enough to show you offer value.

If a client sees what you’ve achieved and reaches out, you’re in a position to start a business.

Secret #2 – There’s No Right or Wrong Approach

There isn’t a “right” approach when it comes to fitness training and nutrition.

All of the techniques out there are just tools that you can integrate and implement together. You can mix different things together to see what works best for your business.

The point here is that if you focus on one approach, you stay blind to the others.

If that one approach doesn’t work for you, it can leave you feeling like a failure. But the truth of the matter is that you’ve just not found the approach that works for you.

Don’t let fear stop you from trying different things.

Secret #3 – Focus on the People Who Matter

Louise found herself worrying about what people might think of her when she started building her business.

It’s a common issue.

Brendan Ferris, another client of mine, had similar issues:

Brendan never had an issue with retaining clients.


His biggest challenge was going out and getting them in the first place. He found it really nerve-rattling. Plus, Brendan worried about how he would market himself and what his competition would think about his marketing.


That meant the business couldn’t grow.


He needed to overcome his Imposter Syndrome to build the confidence that he needed. And once he stopped focusing so much on his competition, the business started doing better. 


He went from earning about £700 per week after putting in serious hours to earning £15,000 while having the freedom to enjoy life outside of the business.


The only people that matter to your business are your clients. Don’t let outside forces influence how you think about what you have to offer.

You might see another coach with more clients or somebody who owns their own gym. You might worry that they’re going to look at you and say “Oh, they’re failing.”

That’s a victim’s attitude. A leader doesn’t care about that. You’re never going to do business with gym owners or other coaches. They’re your competition.

Look at the members of the public who need your help. They’re the people who really matter.

If people come to you asking for help, they see something of value in you. Talk to those people and find out what they really need. Use that information to get clear on your own message.

If you know that you’re helping people achieve great things, your fears will melt away.

Secret #4 – Reflect on Your Experience

If you ever feel down and think you’re not capable of being a great coach, here’s what I want you to do.

Take a couple of minutes and read through your old case studies.

This is why it’s so important to have a photo album that contains the messages of gratitude and “before and after” shots.

Look through all these success stories and use them as a source of energy.

They will give you the power and perspective to realise that you’re pretty awesome and making a huge impact in other people’s lives. They are proof you really can do what you say you do. After all, you’ve done it for all of these people already.

Now, if you’re just starting your fitness business, you may need to spend some time on building those case studies.

I’m not massively into doing stuff for free. But be open to giving away free services if you’re brand new. Use those early clients to build your photo album of case studies and show yourself that you can really do this.

When you’ve got that, focus on qualifying clients so that they suit what you’re looking for as a business owner. And if you ever start to feel doubtful, just go back to those case studies to remind yourself of the amazing effect you’ve already had.

Secret #5 – Do it Anyway

This sounds a little simplistic.

But sometimes, there’s going to be noise in your head. There’s going to be a voice saying “don’t do it.”

What are they going to say?

Sometimes, you just have to say, “So what” and do it anyway.

Again, it sounds really simple.

But think about it like this. When you just do it anyway, you’re committing yourself to a decision instead of scattering your attention and focus.. You’re telling yourself that you’re going to do whatever it takes to make it happen.

You’ll realise there’s a lot more to learn and that you have to go out and seek that knowledge.

That’s the sign of a great leader. Nobody has all of the tools, especially when they’re starting out. Even the most experienced fitness entrepreneur still learns something new every day.

As long as you commit yourself to learning, you can do anything. Be open and transparent about starting it and learning as you go.

To top it all off.

You’ve probably already got people reaching out to you who want to learn your secrets.

And finally, you’ve also gotten results for yourself that you can see every day. You feel the benefits that those results offer to you. Those are the same benefits that your potential clients will experience when they get your results.

That’s all the evidence you need to take your idea and run with it.

Use this evidence to build the self-confidence that you need to make a start.

Every great business starts with a first step. Don’t let your fear prevent you from taking yours.

Overcome Imposter Syndrome Today

Imposter Syndrome can stop you from becoming the fitness entrepreneur that I know you can become.

It can leave you stuck in a rut where you’re constantly burning yourself out working with the wrong types of clients. It damages your self-confidence and creates fear in your mind.

But you can overcome it.

Use the secrets I’ve shared to face Imposter Syndrome head on. You are good enough to create your own successful fitness business.

Just look at all of the evidence and results that you’ve already gotten.

Are you ready to take the first step and transform your business forever? There are 10 commandments that you can follow to do it, which can you find right here.

I hope this helps you to overcome self-doubt and realise that you’re not an imposter. Take care.


Ps. Whenever you’re ready there are 3 ways you can partner with me and my team to grow your fitness business.

1. Check out Fitness Business Growth Kit → Here

This is the entire end-to-end system for plugging into any fitness business. It’s a 8-week build out of business foundations, sales, client delivery, scaling, and a custom 30 day challenge. Lifetime access. But it’s an 8-week drive for the growth you’re ready for. 

2. Apply for Authority Network and Partner Directly With My Team → Here

Direct mentorship with me and my team started by assessing your current business strategy, assessing blindspots, fixing immediate weaknesses… 

And building new scalable foundations. Specifically to coaches and entrepreneurs looking to crack £10K months, get out of the gym, and grow online. 

3. Discover More About Power Room

I take on a specific group of already 6-figure fitness entrepreneurs and dial into their goals. Sometimes it’s more freedom, sometimes it’s a wealth machine, sometimes it’s both. 

This is limited, extremely private, and intimate. If you’re reading this and have reached a level where you’re above everyone else, apply here → Here


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