Whether you’re just starting out in the fitness industry or have been running your business for quite some time there will inevitably be periods when your work rate and productivity hit a brick wall.

In order to maximize your performance and avoid burn out I want to share with you three key principles I feel every fitness business owner should respect and follow. Comment below and let me know which one will have the biggest impact in your fitness business.

#1 DON’T BE A JACK OF ALL TRADES. GET GOOD AT DELEGATING LOW VALUE TASKS.

Delegation is incredibly important, yet so undervalued and under-utilised.

I want you to list down all the tasks you do on a daily basis into one big list, then categorize them into two separate lists.

One list for the tasks you love doing, and the other for tasks you hate.

You’ll discover you’re doing a lot of stuff you hate. For fitness entrepreneurs this often includes tasks like fiddling around with your Facebook Pixel, doing web and graphic design, setting up click funnels, e-mail automations, and all that kind of crazy stuff.

No matter how multi skilled you are, any task that is outside your zone of excellence is better off in the hands of experts. If you think doing low value tasks will save you time and money you are dead wrong.

If you don’t delegate low value tasks you will get pulled away from doing the stuff you are good at and known for. Lack of delegation will turn your day to chaos and eventually make you resent running your own business.

When you feel overwhelmed don’t make matters worse by flicking onto Instagram seeking motivation from industry leaders, motivational speakers and high flying entrepreneurs who appear (from the outside) to have their s**t together.

Consuming this kind of information is not a good idea when you’re feeling overwhelmed. It’s too easy to compare your life to theirs and up feeling inadequate.

If there’s one thing I wish every fitness business owner should get good at, its delegation.

#2 PERIODIZE YOUR WORK

You need to periodize your work like you periodize your training. You can’t expect to make progress working balls to the wall all the time.

If you’re not periodizing your workflow or structuring your week to suit your personal preference or circumstances, you will burn out.

How do I periodize my business?

The simplest way to periodize your work load is to theme your days. This means dedicating specific days to specific tasks.

For instance, if you don’t want to be around people on Monday morning, use Monday’s to create content, study or do administration work.

Keep asking yourself how you can set up and run your business to suit you, not the other way round. Good questions include…

How much time do I want to spend on the gym floor?

Do I want to work more online?

Etc.

Find Your Groove

There are going to be times during the day when your energy, clarity, and productivity are at their highest.

At the moment, I get my best work done around 5:30am in the morning and tend to slump around 6-7pm. That’s why I have a strict cut off time at 6pm, because after that I’m tired and struggle to take anything else in.

Truth be told, when writing my best-selling book The Diabetic Muscle and Fitness Guide I used to get my best work down very late at night around 12am-3am. However, that doesn’t work for me anymore.

Working through an energy slump is counter-productive because your quality of work, and productivity declines. Before you know it, a customer makes a complaint, you lose your head and say something stupid.

Take home, make sure your business is designed around YOU and NOT the other way around. Play to your strengths and delegate anything you’re weak at. I teach you how to build a signature business inside Super Strong Business.

#3 LOVE WHAT YOU DO

It might sound simple, but do you really love what you do?

Forget the caffeine, productivity apps and modafinil. None of that stuff is going to make you more successful if you aren’t inspired by what you do.

One of the most challenging circumstances a fitness business owner can face is a change in personal values. This can include falling out of love with the industry or wanting to shut your gym to be an online coach.

When you’ve spent most of your life building a business in line with your personal values, it can be incredibly difficult to let go of that business when your values change.

Most business owners struggle to let go and try something new due to emotional attachment and fear of failing.

The fact of the matter is, if you don’t listen to your intuition and follow your values you’re going to spend the rest of your days feeling burnt out doing something you hate.

It’s ok to change your mind.

It’s ok to change your priorities.

Don’t be hard on yourself – look at what it’s telling you.

I’ve helped many fitness professionals inside Authority Network make the transition from delivering semi-private and one-to-one sessions on the gym floor to working solely online so they could travel and gain more freedom. If that sounds like something you’d like to do – let’s have a quick 10 minute chat and see if I can help you.

Quick Summary

• Periodize your working hours and don’t be afraid to take time out to recharge.
• Theme your days.
• Set your business up in a way that suits you, not the other way around.
• Don’t compare yourself to the best in the world when you feel burnt out – you’ll end up worse of.
• It’s ok to change your mind.

Ps. Whenever you’re ready there are 3 ways you can partner with me and my team to grow your fitness business.

1. Check out Fitness Business Growth Kit → Here

This is the entire end-to-end system for plugging into any fitness business. It’s a 8-week build out of business foundations, sales, client delivery, scaling, and a custom 30 day challenge. Lifetime access. But it’s an 8-week drive for the growth you’re ready for. 

2. Apply for Authority Network and Partner Directly With My Team → Here

Direct mentorship with me and my team started by assessing your current business strategy, assessing blindspots, fixing immediate weaknesses… 

And building new scalable foundations. Specifically to coaches and entrepreneurs looking to crack £10K months, get out of the gym, and grow online. 

3. Discover More About Power Room

I take on a specific group of already 6-figure fitness entrepreneurs and dial into their goals. Sometimes it’s more freedom, sometimes it’s a wealth machine, sometimes it’s both. 

This is limited, extremely private, and intimate. If you’re reading this and have reached a level where you’re above everyone else, apply here → Here